Go the last-mile
Following our Blue Week focus, we delve into how delivery of good...
The Charge awards celebrates excellence in branding in the energy sector by acknowledging and showcasing outstanding work and is a part of the Charge energy branding conference. Celebrating the finest the industry has to offer, it has become the benchmark for best-practices across the global energy branding landscape. This year’s ceremony in Berlin on 23 October featured more entries than ever before.
The judges were impressed by the Mer case study, with emphasis on the brand story, development, communication, and strategy:
´This award goes to a company who has achieved or made significant strides towards achieving their sustainability goals. They have delivered impactful initiatives or campaigns that will be influential through the sustainable energy transition. This category also highlights the value of branding as a as a critical tool in communicating innovation and the value of the green technology or products (…) The judges in this category have said that the winner is an easy-to-understand brand and visually appealing with a very strong business case – the winner is Mer! (…) The brand name and logo reflect the strong brand assets Mer owns. There is no confusion about market segmentation, and the brand reflects its social responsibility aptly.´
Global head of business and partnership development in Mer, Pär Möller, represented Mer at the event and received the award.
“It was such a cool sensation when they announced Mer as the winner. A huge sense of pride. It really motivates to see our organization recognized for the hard work we put into sustainability,” he says.