| Article | Sustainability

Our Sustainability Focus Areas

Mer has committed to become carbon neutral during 2023. With this target, we want to set the standard within our industry and inspire others to make the same efforts – for a better tomorrow! This article will present our sustainability focus areas and indicate where Mer has an impact on the external environment and which UN Sustainable Development Goals (UN SDG's) these are related to.

Mer Sustainability Focus Areas

Our Sustainability Focus Areas

We have addressed stakeholders’ expectations concerning ESG, mapped ESG risks and opportunities across our value chain and global activities, and assessed sustainability trends to ascertain the future materiality to Mer. Based on the output from the performed analyses and activities described above, we have defined the following four strategic focus areas for Mer:

  1. We enable the electric mobility revolution
  2. We provide renewable energy for e-mobility
  3. We create jobs and equal opportunities
  4.  We conduct our business in a responsible manner

Each focus area is narrowed down based on specific, measurable, achievable realistic and timely (SMART) goals and dedicated actions to reach our target KPIs.

The following information in this article in only an extract and the exhaustive list of initiatives, goals and KPI’s can be found in our Sustainability report.

1. We enable the electric mobility revolution

Climate change is one of the primary drivers of increased EV sales. We see a regulatory push towards climate-friendly technologies such as zero-emission cars and the development of climate-friendly infrastructure. We strive to minimise the friction in the transition to electric mobility by providing simple, appropriate, and sustainable solutions for all. Mer wants to be at the forefront of addressing the above issues. Contributing to the development of charging infrastructure is a critical step in helping the EU to fulfill its aim of 100 percent EV registration by 2035.

How does Mer impact and manage the “enablement of the electric mobility revolution”?

  • Emission-free mobility
  • Enabling emission reductions
  • Sustainable cities
  • Circular operations


2. We provide renewable energy for electric mobility

We are witnessing increased greenhouse gas concentrations, sea level rise and ocean heat all over the world. A key element of tackling this crisis is to end our reliance on energy generated from fossil fuel and increase the use of renewable energy. The electric mobility revolution is a crucial part of the industry’s contribution for achieving the goals of the Paris Agreement. The life cycle emissions of an EV depend on the source of the electricity used to charge it. The International Council on Clean Transportation (ICCT) states that the life-cycle emissions in Europe, are already lower than a comparable gasoline car by 66%–69% in Europe powered with the general energy mix.

How does Mer impact and manage “providing renewable energy for electric mobility”?

  • Renewable energy
  • Climate impact of Mer


3. We create jobs and equal opportunities

Our purpose and success go beyond just delivering energy. At Mer, we have a responsibility to create a safe work environment that emphasises diversity and equality, inclusion, work-life balance, a safe work environment, and employee development. Diversity and equality are core competencies of living together in a modern society. We believe that our people are the key to success. Our employees are encouraged to try new things and to constantly strive for improvement, while we want them to feel safe enough to take certain risks of failure with the purpose of creating a culture of innovation and collaboration

How does Mer impact and manage the strategic focus area “create jobs and equal opportunity”?

  • Diversity and equality
  • Job and value creation
  • Safe and good working environments
  • Training and employee development


4. We conduct our business in a responsible manner

Our value chain spans across several countries and continents, and changing demographics increase the focus on human rights and value chain transparency. Clients, investors and regulators require transparency on risk management and ethical behaviour in their own operations and throughout the value chain. Labour right and human rights conditions are receiving increasing attention from different stakeholders and new regulations are being implemented due to unethical practices. To conduct our business in a responsible manner and meet stakeholders’ expectations we have identified sustainable supply chain, anticorruption and sustainability governance as material topics. At Mer we want to be responsible and transparent in our daily work.

How does Mer impact “enablement of the electric mobility revolution”?

  • Sustainable supply chain
  • Anti-corruption
  • Sustainability governance


Read the full Mer Sustainability Report 2021 here.