Partnership: Mer to Add 1,800+ EV Charging Points in 2025
Mer has signed several major partnership agreements with prominent retail chains through 2024, with Coop Norge SA being the latest signing. These agreements contribute to making 2025 a record year for the company in terms of the number of planned charging station build outs.
1,800 new charging points
Agreements with major partners
Minimum of 37 locations
- Mer is set to build over 1,800 new EV charging points in 2025, with nearly 50% secured through major partnerships.
- New and extended agreements with Coop Norge SA, IKEA, Dennree, and MPREIS drive this growth.
- The Coop Norway SA partnership will add at least 215 charging points across 37 locations, boosting Norway’s network by over 50%.
Driving Growth in EV Charging Infrastructure
Today, Mer has a total of over 10,000 publicly available charging points in Europe. In total, the company will build over 6,000 new charging points over the next four years, with 1,800 planned already for 2025. Nearly 50% of next year’s expansion is secured through partner agreements.
“We know that electric vehicle drivers appreciate being able to run errands while charging. Our partnership strategy ensures that we increase the charging network in our priority markets in Europe at attractive locations where people have charging needs. Overall, the agreements contribute to a solid basis for scaling our European operations,” says Vidar Eide, CCO, Mer.
In total, the company now has agreements with over 10 partners. In 2024, a focus on retail chains has yielded results, and the portfolio now includes companies such as IKEA, Dennree and MPREIS. The latest signing is a renewal and extension with Coop Norway SA.
Our partnership strategy ensures that we increase the charging network in our priority markets in Europe at attractive locations where people have charging needs.
Vidar Eide, CCO, Mer
Coop Partnership: A Key Milestone
Mer and Coop Norway SA recently signed an extended and renewed partnership agreement that ensures the construction of a minimum of 215 new charging points across 37 locations in Norway in 2025, increasing the number of chargers by over 50%. Mer will also upgrade several of the existing charging locations with faster chargers.
“We are excited to renew and extend our cooperation with Coop Norway SA, one of our most important strategic partners. With this agreement, we can increase the number of new charging stations and upgrade several with higher charging speed,” says Nicholai Sheridan Jørgensen, Managing Director of Mer Norway.
With more charging points available where people shop, we make everyday life easier for our members and support the transition to greener transport.
Thomas Stemland, Head of Value-added Services and Business, Coop Norway
Enhancing Convenience for EV Drivers Across Europe
Mer’s partner strategy extends beyond building charging stations. It is also an important goal to create good benefits for mutual customers.
“We have a clear strategy to ensure good customer experiences and benefits in collaboration with our partners and have good experience with the Coop collaboration,” says Malene Brøvig, Director of Public Charging at Mer Norway.
“We are proud to expand our cooperation with Mer. Access to electric vehicle charging is an important factor for many when choosing where to shop. Coop is owned by the customers, and we want to meet their needs while strengthening Coop’s focus on sustainable solutions. With more charging points available where people shop, we make everyday life easier for our members and support the transition to greener transport,” says Thomas Stemland, Head of Value-added Services and Business at Coop Norway.
About Mer
Mer is a European electric vehicle charging company owned by Statkraft – Europe’s largest producer of renewable energy. Mer combines deep knowledge of electric vehicle charging with genuine ambition — and uses expertise and scale to amplify Europe’s transition to electric mobility. Mer has over 10 years of experience in the field with a presence in Norway, Germany, Sweden, and the United Kingdom, offering charging solutions along the road for electric vehicle drivers and at workplaces, facilities, or other locations where businesses need their own charging solutions. Mer’s mission is to make sustainable electric mobility simple and accessible for everyone!
Press Contact
For more information about the details in this article, contact Silje Dagsvik Eskedal, Communication Manager at Mer.